SEO & AI Search.
Rank on Google and get cited by ChatGPT, Perplexity and AI Overviews. Technical SEO, content and GEO from a UK studio, reported against enquiries.
Your buyers still search Google, but more of them now ask ChatGPT, Perplexity or Google's AI Overviews for a shortlist. Those tools don't show ten blue links. They quote a handful of sources and name a few companies, and if you aren't one of them you aren't in the running.
We treat search engine optimisation and generative engine optimisation (GEO, also called AEO) as one job. The site has to be fast, crawlable and well structured, the content has to answer real questions better than anyone else's, and the facts about your business have to be stated clearly enough for a machine to repeat them. We do the technical work, the content and the measurement, and we report on enquiries rather than rankings alone.
What we deliver.
- Technical SEO audit and fixes
- Keyword and question research
- Site structure and internal linking
- Structured data (schema) across every page type
- Content written to be quoted by AI answers
- Author and company profiles that build trust
- AI citation tracking across ChatGPT, Perplexity and Google
- Search Console and Bing reporting tied to enquiries
How the work runs.
- 01
Baseline
We record where you stand before we touch anything: Search Console and Bing data, your current rankings, and which questions in your market AI tools answer with or without you. Every later result is measured against this.
- 02
Fix
We clear the technical problems that hold a site back, from page speed and crawl errors to missing schema and weak internal links. Most sites have quick wins here, and they help both Google and AI crawlers.
- 03
Publish
We plan and write content around the questions your buyers actually ask, with clear answers, named sources and a real author behind it. That is the kind of page AI tools choose to cite.
- 04
Measure
We track rankings, AI citations and, most importantly, the enquiries search brings in. Each month we report what moved, what didn't, and what we're doing next.
Modernising London's insurance brokerage infrastructure
A bespoke Broker Management System that optimised processes and enhanced service delivery for a leading Lloyd's of London broker.
Servca passed their MAZARs regulatory audit with the new system in place. The auditors could trace any transaction from quote to payment, with full version history and timestamps.
The finance team no longer reconciles commission data manually. Brokers spend less time on admin and more time on client work. And because everything flows through one system, management can see pipeline, revenue, and compliance status without requesting reports from three different people.
Got a project in mind?
Or just want to talk through an idea? We are always happy to chat, no strings attached.