PPC Management.
Google Ads and Microsoft Ads managed against leads and revenue, not clicks. Tracking to your CRM, landing pages that convert, and honest reporting.
Pay-per-click advertising is the fastest way to put your business in front of people who are searching for it right now. It is also the fastest way to spend money on the wrong clicks. Most accounts we see are optimised for the numbers the ad platform reports, not the enquiries and sales that land in the CRM.
We plan, build and run Google Ads and Microsoft Ads campaigns with the tracking joined up end to end, so every pound can be traced to a lead and, where possible, a sale. Because we also build landing pages and marketing automation, the ad, the page and the follow-up are designed as one journey.
What we deliver.
- Account audit and competitor research
- Google Ads and Microsoft Ads setup
- Keyword strategy and negative keyword control
- Ad copy written and tested for each audience
- Landing pages built to convert
- Conversion tracking through to your CRM
- Budget and bid management
- Monthly reporting on cost per lead and return
How the work runs.
- 01
Audit
We review your current account, or your market if you're starting fresh: where the spend goes, what converts, and what competitors are bidding on. You get a clear view of the waste before we spend a penny more.
- 02
Track
We set up conversion tracking that follows a lead from the first click into your CRM. Without this every later decision is a guess, so it comes before any campaign goes live.
- 03
Launch
We build tightly grouped campaigns, write the ads and, where the current pages won't convert, build landing pages that will. Budgets start measured and grow as the numbers earn it.
- 04
Optimise
We refine keywords, bids, ads and pages every week against cost per lead and return on spend. Each month you see what the money bought and what we're changing next.
Modernising London's insurance brokerage infrastructure
A bespoke Broker Management System that optimised processes and enhanced service delivery for a leading Lloyd's of London broker.
Servca passed their MAZARs regulatory audit with the new system in place. The auditors could trace any transaction from quote to payment, with full version history and timestamps.
The finance team no longer reconciles commission data manually. Brokers spend less time on admin and more time on client work. And because everything flows through one system, management can see pipeline, revenue, and compliance status without requesting reports from three different people.
Got a project in mind?
Or just want to talk through an idea? We are always happy to chat, no strings attached.