Design. Development. Automation.
All aligned to move your business forward.
From early-stage to established - we help you build the brand, systems, and digital presence to get there faster.
Projects
See how we've helped businesses solve real problems - from outdated brands holding back growth to manual processes eating up hours every week. Each case study walks through the challenge, our approach, and the results.
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Empowering Landlords with Seamless Online Insurance
Rentsurance aimed to transform the landlord insurance purchasing process, find out how Baseops facilitated this journey.
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Modernising London’s insurance brokerage infrastructure
Learn how our bespoke Broker Management System (BMS) optimised processes and enhanced service delivery for a leading insurance broker.
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Pivoting live events to virtual experiences during a global pandemic
Discover how we transformed physical gatherings into engaging digital experiences for a leading event management company, ensuring business continuity during unprecedented challenges.
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Streamlining API connections for efficient event management
We simplified how Innovation Zero managed it's connections with third-party vendors, eliminating hours of manual work.
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Services
Whether you need a sharper brand, a website that actually converts, or systems that free up your time - we bring expertise and craft to every project.
Branding & Graphic Design
Build a bold, cohesive brand identity that makes a lasting impression across every touchpoint.
Web Development
We develop fast, responsive websites and web apps that combine beautiful design with solid engineering.
Marketing Automation
Streamline your growth with smart automation systems that handle emails, sale funnels, and lead nurturing at scale.
UX/UI Design
We craft intuitive, conversion-focused interfaces that elevate user experience and bring your product vision to life.
AI Agents & Chatbots
Automate tasks and enhance customer interaction with intelligent agents tailored to your workflows.
Software & MVP Development
From idea to launch, we build scalable MVPs, apps and custom software that get your product to market - fast.
Why founders choose Baseops
We've spent over a decade working with startups and scaling businesses; so we know what works, what doesn't, and how to avoid expensive mistakes.
- A decade of delivery brands, products, and systems that actually shipped
- Direct access you work with the people doing the work
- Full transparency clear timelines, honest advice, no surprises
- Business-first thinking we focus on outcomes, not just deliverables
- Relationships, not transactions we care about where you're headed
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Baseops' rapid prototyping approach saved us months of development time and thousands in costs. We validated our concept with real users before committing to full development, completely changing our product trajectory for the better.
Contact Us
Got a project in mind or just want to talk through an idea? We're always happy to chat, no strings attached.
A message from the founder
I've been crafting websites, creating brands and building systems for nearly 20 years, working with businesses of all sizes across design, development, and automation. I started Baseops because I kept seeing the same problem: small businesses and founders being priced out of the tools and expertise that larger companies take for granted.
Baseops exists to close that gap. We're a London-based digital partner for SMEs and founders who want access to the same calibre of work as their larger competitors. That means honest advice, work that actually gets finished, and systems that hold up as you grow. If that sounds like what you're looking for, I'd be glad to hear from you.
Our website redesign and development project with Baseops exceeded all expectations. Page load times decreased by 60%, and the responsive design works flawlessly across all devices.